Yahoo! Mash was another social network by Yahoo!, launched in September of 2007. After a failed attempt to purchase Facebook, they decided to create a new social network.

Mash wanted to be Myspace, My Yahoo! and Facebook all together. They had even planned to publish an application platform like the latter.

As distinguishing elements they had the wiki mode, by which every contact from your network was able to edit pages or add modules. As elements inspired in Myspace, they offered the possibility of customizing pages to an extent that they could damage our pupils. I recommend you the analysis that Antonio Ortiz made then.

Two days ago, its closure was announced. They don’t explain the reason, but we can imagine it. These words by Mariano Amartino may serve as reflection:

“If it was that simple to make a community grow, Google would have never bought YouTube, Yahoo! would have never bought MyBlogLog and some media would be already the owners of the whole traffic of the countries where they have influence.”

Yahoo! still has Yahoo! 360. What I don’t know is how long it will take until we speak about it here.